Both sisters previously posted vlogs under the monikers EllesGlitterGossip and otherjuicystar07 , allowing subscribers to keep track of their daily lives outside of the YouTube community. In late , it was announced that Blair and the girls' father, Scott, would be cast in The Amazing Race 28 , which will be a special edition with social media personalities but their season came to an end in Leg 7 where they placed 7th.
The sisters were born to Dr. Scott Fowler, a physician, and Melisa Fowler. Their mother is of Turkish origin and was born in Istanbul, Turkey. They adopted the aliases Elle and Blair as their DBA names when they began their online careers, because their parents did not want them to use their real names. The sisters first began posting YouTube videos in In their videos received over 75 million views. They were later invited by Seventeen to offer makeup tips and suggestions to readers and in an interview with Good Morning America Blair mentioned that she had to become homeschooled due to a bullying situation in her sophomore year of high school.
The two have received criticism over their haul videos potentially fueling shopping addictions and cultural idealizations of consumption and materialism, with an expert in shopping addiction listing the video as an example. In the Fowlers became the hosts and main judges of the webseries Beauty Vlogger Boot Camp , which revolved around young men and women aspiring to be online gurus. Each episode had the contestants competing in a beauty-related challenge, with one person getting eliminated before the next round begins.
They have also been nominated twice for Teen Choice Awards in the "Web Star" category for and The two later released a novel entitled Beneath the Glitter written by a ghostwriter, as cited at the end of it , with the character supposedly being only loosely based on the sisters.
The Fowlers have also released a makeup line, Skylark. It later sparked controversy when they released three sample perfumes Skylark Memoir Fragrance Collection while having their audience vote for one of them, which would ultimately be made as a full size perfume.
However, they stopped mentioning those samples, leading to frustrated followers contacting the company and being told that there will not be a full size fragrance, and that they can get a refund. The sisters have yet to address this issue. In October it was announced that they would release a shoe and handbag line in conjunction with online fashion retailer JustFab. After her younger sister Blair's fifth birthday, the family relocated from New Orleans, Lousiana to Kingsport, Tennessee.
She, along with her sister Blair, moved to Los Angeles, California in to further their careers. Elle first began posting YouTube videos in , after stumbling upon the beauty community while searching for makeup reviews. In , combined with Blair, their videos received over 75 million views. The sisters were later invited by Seventeen to offer makeup tips and suggestions to readers and participated in an interview with Good Morning America.
Both Elle and Blair have received criticism over their haul videos, potentially fueling shopping addictions and cultural idealizations of consumption and materialism, with an expert in shopping addiction listing the video as an example.
In the Fowlers became the hosts and main judges of the unsuccessful webseries Beauty Vlogger Boot Camp , which revolved around young men and women aspiring to be online gurus. Each episode had the contestants competing in a beauty-related challenge, with one person getting eliminated before the next round begins. The sisters have also been nominated twice for Teen Choice Awards in the "Web Star" category for and The two later released a novel entitled Beneath the Glitter written by a ghost writer, as cited at the end of it , with the characters supposedly being only loosely based on the Fowler sisters.
The Fowlers have also released a makeup line, Skylark. It later sparked controversy when they released three sample perfumes Skylark Memoir Fragrance Collection while having their audience vote for one of them, which would ultimately be made as a full size perfume. However, the Fowlers stopped mentioning those samples, leading to frustrated followers contacting the company and being told that there would not be a full size fragrance, and that they can get a refund.
The sisters have yet to address this issue, and have not released any products since, causing speculation over whether the line has officially been cancelled. In October it was announced that the sisters would release a shoe and handbag line in conjunction with online fashion retailer JustFab.
Together, they both own the successful cellphone accessories line Cellaris by Elle and Blair.
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